Comment by sundarurfriend

It is clear that a lot of people commenting about this (here and in other threads) don't really get it. The iPhone mini wasn't (mainly) about the form factor, it was about pricing and market segmentation. They even say:

> Analyse what could be Apple’s next release of “iPhone mini” to mass market price points and plan counter-measures for it.

The only thing they got wrong was that it wasn't Apple that released this mass market priced smartphone, it was Android that filled the "iPhone mini" role. But for the purposes of this presentation, that's the same thing: a non-Nokia competitor dominating this niche.