Comment by hilux
2 days ago
Something clicked for me when I read your comment: the most amazing thing about Apple is that despite their corporate immensity, they still continue to ship generation after generation of cool products that compete and sell on their own merits. You don't have to be a fanboy to appreciate that.
Almost no other tech company that I can think of has been able to resist bureaucratic ossification. (Perhaps Adobe - to an extent?)
Really? To me, for example iPhones haven't changed at all in a long time, they get spec bumps but are essentially the same product, and people buy replacements mostly because of batteries going bad / apps bloating / fashion.
Apple's new products are surprisingly often failures, for their background. Vision Pro anyone?
Consumers always have the choice to buy a different phone. And in the case of buying an iPhone, they have the choice to buy a much cheaper phone. That so many of us continue to buy iPhones is proof that Apple is doing something very right. And that shows, and this is my main point, that they have impressively avoided being bogged down by megacorp bureaucracy.