Comment by lowsong

It's often very difficult to get domain names in large orgs, but very easy to get public IPs. An IP can be as easy as a couple of buttons to get a static IP and assign it to a cloud LB in AWS or Google Cloud. Domain Names usually require choosing a domain name (without picking a name that reveals internal project details), then convincing someone with budget to buy the domain, then someone has to manage the domain name forevermore. For quick demos, or simple environments, it'd easier to just get a static IP and use that.