Comment by rickdeckard

"Yeah, we equipped your car with heated seats prior to transferring its ownership to you, but heating your seat is a license-protected comfort which requires a subscription"

https://www.theverge.com/2023/9/7/23863258/bmw-cancel-heated...

Many of those "features" were walked back on backlash, just to then be bundled "free" for the initial buyer only...