Comment by Zak

I think it's the combination of trying very hard to usurp the user's control over their device, the lack of obvious reasons to do so, and the size of the brand. It doesn't surprise anybody when a bank does this, and nobody cares when some crappy pay to win game does, but McDonalds?!

I haven't eaten food from McDonalds in years and have never even considered installing their app, but if inspecting and reverse-engineering Android apps was my thing, theirs would have almost certainly caught my interest.