Comment by gs17

> the Chinese name is little red book, as in the red book of Mao (not sure if true)

That is the Chinese name of the app (although I've heard mixed reports on if "little red book" as a term for the book actually common in China). The founder claims it's because of the founder's "career at Bain & Company and education at the Stanford Graduate School of Business" which both use red, but I'm pretty sure it's a pun on his name also being Mao.