Comment by ryanschaefer

> Advertisers love that, and so do platform owners. Its much easier to control and squeeze a few creators rather than a big diffuse group.

There’s most likely some middle ground for this. Too diffuse and it makes direct sponsorship difficult meaning the platform has more control over advertisements as they need to be algorithmically placed. Too centralized and you’re back in the land of cable where your advertising is less effective because of the broad cross section of the audience watching.

As far as “squeezing” creators goes… no, more centralized means higher demand which means higher pay and more control in creators hands.