Comment by lolinder

I posted this elsewhere:

There's a major difference with the modern social media platforms, which is that the way in which they manufacture consent gives the illusion of popular consensus. That illusion makes them much more powerful than anything that came before, to the point where they are different in kind, not just in degree.

When a mainstream media outlet takes a position, most people are able to distinguish between that outlet's position and a large social movement in favor of a particular political position. The same cannot be said for these platforms, which by design attempt to make you feel like you're interacting with a large number of real people who hold real opinions. They much more effectively become seen as peers, and from that position can much more effectively manipulate people.

The role of "influencer" is a thousand times more potent than anything that we had in the previous era, and that's without even getting into the possibility of creating hundreds of AI-powered sock puppets or of deliberately constructing an algorithm to put specific people into specific types of echo chambers.

At this point in the game, the only way to equate speech-by-corporations with democracy is to be willfully blind to this difference in kind. The very rich at this point don't just have a megaphone, they have a direct neural link into an enormous number of brains. That's not free speech, that's free votes.