Comment by mattlutze

One of my soapboxes is that the world is full of really smart people trying to solve solved problems for the sake of having done something that feels like something. I advocate for people taking that creative energy and pointing it at partially/poorly/un- solved problems.

If that's developing to offer (OP in particualrly said their friend would soon be offering a new service) an RSS Reader because there's something to actually innovate and more fully solve a problem, then it's great. Otherwise, it's just fodder for AdWords and Facebook when they eventually try to build acquisition for a business around it.