Comment by Cumpiler69
6 months ago
>Elon seem to have lost interest and doesn't care much anymore about Tesla as a Car company
I doubt it. The Cybertruck proves he's trying to keep the brand fresh and interest in it alive.
Of course, Tesla's monopoly on EV wasn't gonna last forever since the other makers were inevitably gonna catch up sooner or later.
the Cybertruck was a PR disaster and isn't exactly a "new product" either, in my opinion this change of heart came a bit after the release of the Cybertruck
It's a testbed for new innovations at Tesla and halo product designed to attract attention, not a mass market product. Especially since it's not globally available officially due to regulations on safety, it makes it a highly desirable status symbol due to this exclusivity.
Halo products are important for brands as they seed the perception over the rest of the models of the brand, becoming viral free advertising. Same why Mercedes races in F1 even though their F1 cars and related tech have nothing in common with the road cars.
The Cybertruck is whatever the opposite of a halo product is, a lemon that is becoming a byword for badly thought out design when a leader is allowed to go unchallenged.
1 reply →