Comment by Cumpiler69
5 months ago
It's a testbed for new innovations at Tesla and halo product designed to attract attention, not a mass market product. Especially since it's not globally available officially due to regulations on safety, it makes it a highly desirable status symbol due to this exclusivity.
Halo products are important for brands as they seed the perception over the rest of the models of the brand, becoming viral free advertising. Same why Mercedes races in F1 even though their F1 cars and related tech have nothing in common with the road cars.
The Cybertruck is whatever the opposite of a halo product is, a lemon that is becoming a byword for badly thought out design when a leader is allowed to go unchallenged.
The market might disagree with your take. Plenty of exotics like the Lamborghini Countach, Ferrari F40 and Porsche Carrera GT had some crazy design faults that would cause expensive reliability issues or could even get the driver killed (see the Paul Walker case), and that didn't hinder their high desirability or valuation, quite the contrary. That's the power of a a halo product.