Comment by Someone

In hindsight, yes, but I’m not sure it looked like it at the time. Surely, it took Apple years to start making ‘real’ money on selling Macs. They needed their Apple 2 line to pay the bills for years.

Also, it wasn’t as much tech (bitmapped displays and computer mice existed elsewhere) as a vision that Apple took from Xerox, and they improved upon it/changed it quite a bit. Examples:

- Alto’s GUI is verb-object, Mac is object-verb

- Alto doesn’t have overlapping windows.

- did Alto have cross-process copy-paste?

- simplifying the mouse down to a single button may have been necessary to gain acceptance. (For comparison, look at https://youtu.be/2Z43y94Dfzk?feature=shared)