Automatic brightness probably helps honestly. It could help confirm whether someone is in fact in an area that has high levels of lighting around them (e.g., in a store, at a beach on a sunny day, etc.)
Everything little piece of data that is gathered and used can help even if it isn't immediately apparent.
Now I could be wrong on this, but I feel like advertisers don't need to know something is true about a user, they just need to be confident something is true about a user and that's where data points like screen brightness can be of help to them.
Kind of a joke, but it could be useful for determining if they should serve light-mode or dark-mode ads. But I suppose they could just detect if dark/light mode are enabled.
Automatic brightness probably helps honestly. It could help confirm whether someone is in fact in an area that has high levels of lighting around them (e.g., in a store, at a beach on a sunny day, etc.)
Everything little piece of data that is gathered and used can help even if it isn't immediately apparent.
Now I could be wrong on this, but I feel like advertisers don't need to know something is true about a user, they just need to be confident something is true about a user and that's where data points like screen brightness can be of help to them.
Kind of a joke, but it could be useful for determining if they should serve light-mode or dark-mode ads. But I suppose they could just detect if dark/light mode are enabled.
Why would you serve dark-mode ads? Clearly you would pick the brightest option all the time.