Comment by spacebanana7
16 days ago
It doesn't. Apple could play hardball and threaten to withdraw from the UK market, with a propaganda notification like TikTok did. They could also appeal to Trump/Elon for help.
Also the wider part of this order is that Apple would access to the international users data, including US customers, if I understand the article correctly.
They're currently antagonizing Trumpelon by refusing to halt DEI stuff, so they might not get any help.
I'm glad at least some companies stick to their values.
> They're currently antagonizing Trumpelon by refusing to halt DEI stuff, so they might not get any help.
I'd probably categorize that more as "declining to halt" rather than "refusing to halt", AFAIK the US government doesn't have an actual law/mandate/whatever for non-governmental organizations on that front.
Tim Cook is a master of negotiating with governments. See how he played off China and the US during Trump's first term to avoid both American tariffs and Nike-style Chinese boycotts.
If he's antagonising Trump it's for a reason. Perhaps to avoid showing weakness by being too keen.