Comment by ggm

Apple have about 50% of the UK handset market. It's 80m terminals so that's 40m x their estimated profit of $500 per phone, so $20b (sure, currency, tax, you name it)

Does Apple lose much, in future revenue if people buy out of the ecology in the UK market? At scale, sure. But then again no. It's a 3.8 trillion dollar company. This is almost noise.

I don't think there will be a rush to the door. Set against overall revenue targets, they can comply and weather the storm.