Comment by MostlyStable

The way I think about it is how much time do I save by having better search results. I'm on a family plan currently, but was on an unlimimited 10/month plan. At the rate I value my time, Kagi needs to save me well under an hour per month through better search results. I'm quite confident it reaches and exceeds that bar relative to google. And that's even before you get into any philosophical/moral preferences for being the direct customer rather than being the product (as in ad-supported services).