Comment by karaterobot

I assume Kagi's customers (of which I've been one since 5/22) are apt to value retaining their privacy more than Google values selling their data. That is to say, it's worth more than $10 (and more than $23 a month) for me to believe my data isn't being sold to advertisers. If you don't take that position, or set different values on it, I can certainly see why $5 or $10 a month wouldn't be worth it to you.

There's also the matter of Google search quality being increasingly bad, while Kagi's is consistently... okay. They also have a a lot of nice features, liking being able to change the weight of different sites in your list of results.