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Comment by radioactivist

3 days ago

The ideas that underpin their device have been around for some time and aren't called by that name in the literature -- it appears to be entirely a branding exercise. A clear signal to me they don't seriously think it is a good name is that don't use the name outside this article (it appears nowhere in their Nature paper or anywhere else for that matter).

So what is it called then

  • It's a topological superconductor.

    • But that's not a good branding name. Would you argue that a mini fridge should only be marketed as a miniature refrigerator? It's a mouthful. Why does the name that's used for branding need to show up in Nature?