Comment by geodel
2 days ago
> and by milking the reputation of respected brands and celebrities until they're dried out husks.
Seems reasonable to me. The big question is why other creators are not working on creating new brands. There are more heroes, superheroes, super villains created nowadays. This is not some utility services which has to be mature, tried and tested even if old and boring that must remain in use.
No one's buying into that, it's too risky - supposedly. And it's not my field, but I have to think that writers coming up in this media environment have the formulas beaten into them from the start.
I'm struggling to think of truly original movie/TV created in the last 10 years that has stuck around . Maybe in TV there's a few, Severance comes to mind, but everything else is warmed over spy/supe/soap/horror/reality.
Even prestige dramas feel like they were designed to look and feel "important" without actually being important.
They are producing according to a small number of formulas because it's cheap, predictable, easy to make, easy to watch. Above all, we keep watching. Why would they take the risk of making something different?