Comment by trash_cat
1 day ago
One could aregue the "non-moats" together can accumulate into something considerable making it moat. A brand is definately a moat but in the minds of consumers. This is not something you can overcome easily, even if the product is inferior.
Kleenex is probably a good example of this. Tissues are a commodity but nevertheless people will still pay more for Kleenex branded tissues. That feels like a moat to me.