Comment by mcv
1 day ago
I thought this was about AC/DC or something. I've never heard of this guy, so I don't buy the claim that 90% hate him. I think 90% never heard of him. If only 1% of people who actually heard of him love him and his message to live healthy to live longer, that's really not a lot.
As an example of how to build a brand, I'm not convinced. How do you manage to be so controversial with such a positive message?
People think that what he's doing is unnatural, and that it's wrong for a rich guy to spend so much money on trying to live forever when he could be supporting traditional longevity science. He also leans into the controversy in his social media posts[0].
I specifically recall a lot of backlash when the news about his plasma exchange with his father and son hit social media[1], and more generally with the yellowness of his skin when he was taking higher doses of carotenoids[2].
[0] - https://x.com/bryan_johnson/status/1660698319830790144?lang=...
[1] - https://www.yahoo.com/news/anti-ageing-activist-bryan-johnso...
[2] - https://fortune.com/well/2023/07/13/blueprint-ceo-bryan-john...
His message is “if you spend enough money and take enough supplements you’ll live forever”, which I don’t think is especially positive.