Comment by boxed
18 days ago
Yea, seems a bit weird honestly. Starting a business is incredibly hard. And the financial part of it is just a tiny part of why it's hard. You also have to find an idea of a service/product and marketing to name just two that will kill your company before it ever got a single customer.
The article isn't suggesting kids start the next google. They do have two big structural benefits you don't have, though:
1. Their customers love them or at least know them well and are sympathetic. Not many neighbours or parents will walk past the lemonade stand or ring the health inspectors. People will be their customers just to be nice and to support them.
2. They have no costs and unlimited time. They don't pay rent or board, they don't have jobs and they don't have dependants.