Comment by jongjong

The hard part is a lot of people say they will pay for stuff but they won't... They just want to present themselves on social media as being the kind of person who would pay for that.

Once put in front of a paywall, a whole bunch of doubts can pop up out of nowhere and for no particular reason. Maybe the user just doesn't trust the app sufficiently to give money. Insufficient brand recognition to cross the threshold to actually pay.