Comment by milesrout

I don't think that ads don't work on me. Of course they do. But they don't make anyone do anything. They encourage, they suggest, they shape your ideas. But no number of Cocacola ads will get me to buy Cocacola because I don't like Cocacola! It tastes bad. The same applies generally: you can suggest and cajole and encourage all you like, but ultimately the decision lies with me. You aren't responsible for my decisions. If I am only aware of the brands that advertise, that is my fault for not doing any independent research before purchasing. Maybe that is fine, because it is a low impact purchase. But that is still a decision.

Ads do not make anyone do anything. Only one person is responsible for what you do: you!

BTW, accepting this is very liberating.