Comment by Clubber

>does breaking up the search monopoly help America or up and comers?

Big companies tend to calcify. We can see that in FAMANG's products. Big companies can also remove any direct competition in multiple ways that smaller companies can't:

  1. Bankrupt them through frivolous litigation.
  2. Buy them.
  3. Lower their prices so new competitors who don't have economies of scale can't be price competitive.
  4. Propose legislative regulation that they can afford but smaller competitors can't.
  5. Pay for negative news articles to be written against their competition (FUD).
  6. Poach their talent.

I'm sure there's more. Anyhow, monopoly status generally leads to stagnation not innovation.