Comment by swyx

fellow writer here

you can have your cake and eat it too: TLDR, create a multi tier system

do a bunch of short form posts and see what gets abnormal traction from others / gets referenced by YOU more

THEN you invest the time to go the extra yard

this way you dont overinvest in what isnt popular and you also get multiple "shots on goal"

ex: https://www.swyx.io/bottom-up-ideas