Comment by jonplackett
21 days ago
It’s pretty hard for a company to do something outside their core competency.
Remember when Google launched a social network?
Remember when Facebook made a phone?
Remember when intel tried to make mobile chips?
Apple is the best in the world at making expensive computers in various sizes. From pocket size to desktop. And some peripherals. That’s their core competency. AI is not on the list.
FWIW I don't think that Google+ was a technological failure. On the contrary, it was quite a bit better than Facebook at being, well, social. The problem is that it doesn't matter if all people you actually want/need to talk to are already somewhere else. You can't really peel users off one by one, because each of them has their social graph locking them in.
Perhaps you're wrong, perhaps you're right, but it's the "Apple makes rare stumble" journo trope/narrative I was questioning tbf, not Apple themselves.
Not a great example with Google though, they made gmail and android which are both outside of their core competency of search.
There isn’t anything special about gmail. It’s just less shit hotmail.
And google bought android.
Also I’d say google’s core competency is ‘organising information nicely’