Comment by efavdb
2 days ago
awesome insight. i've heard this referred to as the "site merchandising" problem. There are some products that are there to attract people / give them a choice, but they don't sell themselves.
2 days ago
awesome insight. i've heard this referred to as the "site merchandising" problem. There are some products that are there to attract people / give them a choice, but they don't sell themselves.
Reminiscent of halo cars in the automotive industry. Fancy flagship vehicles produced to show off the brand and bring attention (to their other vehicles), but not necessarily to become profit makers themselves.
Yeah, my theory was that the yellow ones caught people's eye since it stood out from the visual clutter, but yellow isn't anyone's favorite color, so you end up buying blue or red...
As someone who's own{s|ed} 2 yellow cars (A Mercedes SLK230 and a Mustang MachE) This makes me sad. I've also owned 3 red cars and one blue one so my color choices aren't exactly in line with the sales data.
2 replies →
Or the Mac Pro.
Cafes use it too. E.g. a corner coffee shop may stock pastries that nobody buys. When people walk in "wow look at all their pastries!" And they feel good and become regulars.
I heard plasma tvs did exactly that for beard trimmers or whatever.