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Comment by RiverCrochet

2 days ago

Random thoughts.

Movies: Movies descended from live theater, which was not realistic by definition, so things had to be attention-getting in order to draw people into the reality of the story, including use of color. Older movies, and older colorful movies, were closer to that tradition and therefore kept some of that impressionism, which faded as "realism" became the thing to do in movies.

Cars: Searching online I found this chart: https://www.reddit.com/media?url=https%3A%2F%2Fexternal-prev... - and ... it seems that people stopped buying green and purple cars and are buying black, white, and silver instead, with red/burgundy varying somewhat over time. A paragraph here - https://www.colorwithleo.com/why-isnt-green-a-popular-car-co... - provides something insightful:

"Historical Perceptions of Green Cars

For many decades, green was seen as an unappealing and sometimes odd choice for vehicle color. Back in the 1950s and 1960s, green was associated with military and industrial vehicles, which didn’t make it an attractive option for personal cars. The green paints used on older vehicles also tended to fade and discolor over time, giving the color a reputation for looking worn and dated. This perception lingered for many years, and made consumers wary of choosing green for their own cars."

But not sure how true that is and not sure it would apply to the 90's--the starting time that the chart covers. I really don't remember anyone in the 90's having a green car at all, to be honest.

Logos: Company logos have been getting simpler for a long time, almost to the point where it's pretty much it's the brand name in a specific font in most cases. I recall reading about an "anti-branding" trend in logo design - https://shapesofidentity.substack.com/p/the-rise-of-anti-bra... - and that's because of lowered trust in brands overall - which is true. Brands aren't worth a damn if they can be bought and sold and the company beneath them change without notice.

> Company logos have been getting simpler for a long time

This is driven in part by a shift towards mobile screens and the compression in visual space. Even on the desktop the favicon has an influence with this deconstruction.

> it seems that people stopped buying green and purple cars and are buying black, white, and silver instead, with red/burgundy varying somewhat over time.

Because buying anything not in the standard white/black/corporate gray is easily an extra thousand euros on top of the car price. Red is still sometimes offered as standard color.

Just checked. I drive a Mazda CX-30. In Sweden literally anything that is not white is 500 to 1000 euro extra: https://www.mazda.se/bygg-din-mazda/MAZDA%20CX-30/5WGN/# skip to Exteriörlack (exterior color).