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Comment by ryandrake

2 days ago

Another thing that might also play a role is this styling trend of vehicles looking "meaner" and more and more aggressive. This was discussed[1] a bit on HN a while ago. Bright colors don't really match the "My vehicle is going to punch you in the face" styling (for cars and especially trucks) that has become popular.

1: https://news.ycombinator.com/item?id=32425520

I'd say farm equipment has embraced the same "meaner" trend, but has also doubled down on bright, vibrant colours.

Noticeably, though, the colours don't date the equipment. 20 years ago the colours were the same, and 20 years from now it is very likely that the brand new ones will still feature the same colours still.

That hasn't been the case for passenger vehicles. They are famous for having a colour available this year and gone the next, so if you have one of those no-longer-available colours it sticks out like a sore thumb as looking old. Which is what I believe the consumer truly fears – owning a car that looks old and dated.

The blacks and whites have remained consistently available, so it is far less risky.

  • Farm and construction equipment the colors are dominated by brand. Team Green Equipment versus Team Red Equipment versus Team Yellow Equipment versus Team Orange Equipment, pick your side. Each side is effectively monochromatic within whatever their brand tolerance is for their brand's color. John Deere's green is a very specific single Pantone shade and has stuck to it consistently as long as color standards have allowed them to be that consistent.

    From a buyer's perspective there's still a choice of color if you have no allegiance to brand, but the monochromatic tribalism of each brand (and their loyalists) is strangely fascinating.

    • > Team Orange Equipment

      Case in point. The last of the ACGO tractors in orange now look old and dated even though the otherwise _identical_[1] Massey Ferguson tractors from the same era still look relatively modern.

      [1] Technically they had different engines, but that isn't visible anyway.

Something I found myself paying attention to as I was getting tired of cars and looking towards training for a motorcycle is what colors stand out, not just high-visibility clothes but the vehicle too because you want to be seen. Once you've tuned your eyes into looking it's shocking how many riders are pure black when they're more vulnerable on the roads. It's an interesting exercise when you're walking around a city onto a new street with cars parked up to see how quickly you can count how many there are, I found it can be difficult to separate out cars with how common black is now, and the less common brighter colors really stand out.

  • I specifically wear a bright red top when I'm outdoor skating for reasons of visibility.

Literally every vehicle seems to have that diagonal line incorporated somewhere. I mean the one generally near the windows that slopes downward as it moves towards the front of the car, regardless of the general shape of the car itself.

  • I assume you mean the line near the handles on this Corolla [1]? That whole part of the car is doing a lot of different things.

    1. Flat vertical panels are a no-no. Adding creases increases buckling resistance.

    2. That's a hugely important area for cabin noise because the side mirrors cause turbulence and the vehicle body needs a channel to constrain the turbulent flow and flex as little as possible near the door seals.

    3. The skin needs to expand outwards from the line of the pillars to fit the window mechanisms, the handles/locks, and the side impact protection without intruding into the cabin space.

    4. It makes the car look more sporty and interesting. The technical term for the crease itself is "character line", and it's the main reason why the Corolla has one. It's visual reinforcement for the modern standard combo of low hoods-high trunks that's considered attractive styling.

    5. The greenhouse (cabin) narrows towards the top for rollover safety and aerodynamic reasons (a.k.a tumblehome), and this needs to blend with the rest of the body in a visually appealing way. The cybertruck is a good example of how unusual it can look if this is just a straight line on the body. Here's a comparison between the current design and an ai-generated "rounded" design [2] [3].

    [1] https://file.kelleybluebookimages.com/kbb/base/evox/CP/44005...

    [2] https://www.motortrend.com/files/67a2770e2906d20008bad29f/1-...

    [3] https://static0.carbuzzimages.com/wordpress/wp-content/uploa...

  • Not sure which diagonal line you mean but I expect some creases are added for structural reasons, so the large areas of the metal are rigid, not floppy.

    • Just do an image search for the word "sedan" or pay attention in traffic. It's an exterior panel so I don't think it can be very much structural. Maybe aerodynamics though.

      Once you see it you can't unsee it and it starts to look very ugly very fast.

Mercedes lead with "silver" cars decades ago such that the color itself meant luxury. Other car manufacturers (and car buyers) then followed.

I think the generations below boomers prefer non-chrome options. The blacks and dark accents add to the meaner look.