Comment by maaaaattttt
7 days ago
That would work of we had viable alternatives (on par with the US offers or as an easy migration). But we don’t really, so if the EU also adds tariffs than we’ll have the same issues the US is going to have. Meaning higher prices for the same offer since we’ll have no other choice but to stick with the US IT offer.
Like other comments said, this could work only if this was long term and everybody bites the bullet until they have a good local alternative to foreign offers with high tariffs. And the chances of having a lower offer as the one you were importing are really high. So, everybody is betting on short term.
Higher Prices? What is the "Price" of Instagram and Google Maps? But on the other hand, how would you put tariffs on these?
The good thing is: If the EU finds a way to tax the money flowing from advertisers to big tech, consumers would not be affected (at least not financially), because they are not the ones paying the price.
> Higher Prices? What is the "Price" of Instagram and Google Maps?
You gonna tax their real customers, the advertisers. And a 100% tax on advertisement is actually healthy for the economy and society.
The price is not for using it, but for serving ads on it. They'd increase the price for ads that target European customers.
Yes. So advertising gets more expensive when targeting EU users. The users don't care, so there wouldn't be much public backlash. And the advertisers will either cut back / relocate their ad spendings or raise their marketing budget.
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> What is the "Price" of Instagram and Google Maps?
Those are free for consumers, but Google Suite (Mail, Calendar, etc.) for enterprises definitely has a price.