Comment by bawolff
2 months ago
This metaphor seems a little tortured to me.
If print media delivered to your door is considered "pull" because you have to open it, then i think so is instagram because you have to open the app.
2 months ago
This metaphor seems a little tortured to me.
If print media delivered to your door is considered "pull" because you have to open it, then i think so is instagram because you have to open the app.
But when I go to Instagram, I go to look at my friends posts, or at whoever I follow. I don’t go to look at products/ads.
If I open a product catalog, I do that to purposefully look at products.