Comment by Ferret7446
2 months ago
> imagine a world without advertising
I can't because a world with magic and world peace is more realistic and believable.
It's impossible. How do you even define advertising? If you define it conservatively, then advertising will skirt through the loopholes. If you define it liberally, then you have an unfair, authoritarian system that will definitely be selectively enforced against political enemies.
And in all cases, you are self-imposing a restriction that will give other nations an economic advantage and jeopardizing long-term sovereignty.
I see this dynamic in tech all the time:
"We'd like to pay/invest in you tremendous amounts of money to make X more efficient": yes, absolutely we know what X is and we understand scaling it is immensely valuable and fundamentally changes everything.
"We'd like to regulate X, making it safer, and therefore harder or even impossible to do": that's ridiculous, you could always do X, what even is X anyway, don't tread on me, yadda yadda.
It's so transparent to me now, and I've passed this curse onto you.
Nothing else in law works this way. No definition is ironclad. This is what legislators, agencies, and courts are for. We all know this.
One reason why the definition is more important when it comes to outlawing behavior is that when you get it wrong you are actually preventing people from doing something that is important and valuable to them.
Ironically this is something lawyers and judges would pick up on immediately. You need an underlying principle of harm that can be applied consistently.
> you are actually preventing people from doing something that is important and valuable to them.
There are many things individuals will consider "important and valuable to them" that are harmful to others. We prevent individuals from harming others for their own self-gain because that's what societies do.
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This law is no different than any other prohibition. It's not like we have to go back to the legal lab to figure out precisely what advertising is because, unlike things with clear definitions everyone knows like fraud, discrimination, or defamation, advertising is particularly nebulous.
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The difference is that often, particular things are more concretely defined. A ban on advertising might be so onerous you wouldn't even be able to 'advertise' your FOSS projects on HN.
In what way could you learn about novel commercial things in the absence of advertising? Word of mouth alone?
I don’t think it would be onerous nor ill defined. Simply make it illegal to pay someone to or receive payment for making a public announcement for a product, service, or brand. If no payment is involved, it’s fine. People are free to promote their own or others products on social media, YouTube, the side of their car or house, so long as they aren’t paid to do so. That is hardly any more convoluted or ill-defined than dozens of other laws on the books.
And yes, word of mouth and non-paid advertising is absolutely capable of spreading awareness on its own.
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Out of all of HN’s biases, the violent hatred of advertising is by far one of the most misguided.
Human attention is scarce. Demand for that attention is endless. Scarcity + demand creates a natural market by default, meaning you must use brutal authoritarianism to disrupt it entirely (vs just regulating with guardrails). Disrupting natural markets with authoritarianism usually ends up worse than any downsides of the decentralized market regulation of that scarcity. Instead of something that attempts to land on fairness (even if imperfect), no market at all guarantees unfairness.
Advertising puts a price on the scarce commodity of attention in broad strokes, and it not always, but generally trends toward making the highest value messages for both the audience and advertiser get seen over lower value messages in any given situation (because those are the ones that can afford the market clearing price on said advertising). I know, please respond with all of your “all these times it didn’t work like that!” throw-the-baby out-with-the-bathwater Anecdotes.
Like all markets, we should regulate advertising to ensure it doesn’t get out of control. But to ban it outright would require an extreme policing of all speech at all levels of society.
Hence why this is a non-serious, silly idea.
> natural market by default, meaning you must use brutal authoritarianism to disrupt it entirely
Ok? If that's how we define "brutal authoritarianism," I guess I'm a brutal authoritarian. There's a natural market for mob hitmen (scarce + in-demand)—are you opposed to a "brutal authoritarian" crackdown on those too?
> Disrupting natural markets with authoritarianism usually ends up worse than any downsides of the decentralized market regulation of that scarcity.
Citation very much needed. Suppliers of lead paint, asbestos, ozone-destroying aerosols, contaminated foodstuffs, etc. did not regulate themselves in a decentralized manner. In fact, take virtually any toxic contaminant or hazardous product and you'll usually find that the market colluded to cover up evidence of harm, rather than "self-regulating."
> generally trends toward making the highest value messages for both the audience and advertiser
Absolutely not. Consumers do not exert demand for certain types of ads in preference to others. There's no mechanism for ads to converge toward high audience value. It's advertiser value that is optimized for, often to the detriment of consumers (e.g. advertisements for profitable scams, which have negative value).
Even if you want to argue that advertisements inform consumers to some extent, that's probably outweighed by the extent that they misinform consumers. Consider infomercial products: Regular kitchen knives don't need an advertisement because demand is inelastic. If you're cooking, you need a knife; nobody has to promote the idea of knives. But the "slap-chop" is a product with elastic demand, and thus the marginal value of advertising is much greater for them. Hence, they can afford to buy up huge amounts of ad space to drum up demand for an essentially worthless product. The advertising ecosystem has perverse incentive to promote scams.
> But to ban it outright would require an extreme policing of all speech at all levels of society.
There are a lot of noxious and socially destructive things which are not practical to ban.
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Replace attention for kidneys. Or not being killed with swords. See how you argument works out.
Just because something is highly sought after e.g. kidneys and protection from violence doesn't mean we should commoditize it. See American health care. Some resources are inflexible and allow infinite rent seeking opportunities.
> generally trends toward making the highest value messages for both the audience and advertiser get seen over lower value messages in any given situation (because those are the ones that can afford the market clearing price on said advertising).
This is true, but only for the set of messages that produce value that can be captured by the advertiser. This set is a small subset of messages that produce value. For example, a message about the benefits of excercise/socializing/climate action would produce a lot of value, but not in a form that any single advertiser can capture. So a lot of high value messages don't get produced in the current system, and might have a better chance in a more "natural" attention economy.
Advertising also increases the value of a product, so the value of things whose value can be captured by advertisers will be inflated when compared to their value in an environment without advertising.
Quite an interesting idea tbh, however if you want to frame it in commodity terms then you should also admit that currently, this very valuable commodity is taken from its owners without their consent. You could compare it to e.g. human labour, maybe: sure, there will always be a market for it, yet we allow labour to be extracted from people only in a heavily regulated framework and don't just let it be taken by force from them. Or property: there is a near infinite demand for physical objects, yet when I own a physical object you nevertheless can't just take it from me. So it should be with our attention.
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Plutonium is scarce. Demand for that plutonium is endless. Scarcity + demand creates a natural market by default, meaning you must use brutal authoritarianism to disrupt it entirely (vs just regulating with guardrails). Disrupting natural markets with authoritarianism usually ends up worse than any downsides of the decentralized market regulation of that scarcity. Instead of something that attempts to land on fairness (even if imperfect), no market at all guarantees unfairness. The black market puts a price on the scarce commodity of plutonium in broad strokes, and it not always, but generally trends toward making the highest purity plutonium for both the bombed and bomber get used over lower purity plutonium in any given situation (because those are the ones who are winning the nuclear war with said plutonium). I know, please respond with all of your “all these times it didn’t work like that!” throw-the-baby out-with-the-bathwater Anecdotes. Like all markets, we should regulate plutonium to ensure it doesn’t get out of control. But to ban it outright would require an extreme policing of all weapons at all levels of society. Hence why this is a non-serious, silly idea.
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> Advertising puts a price on the scarce commodity of attention
Why should I be allowed to sell my attention any more than I can sell my own kidneys? It's even worse because I let other people sell my attention for me and get nothing back. What point are you trying to make? The market for manipulating my behaviour shouldn't exist at all so I really don't care how efficient it is
> the highest value messages for both the audience..
Obviously not. If this was true then people would pay to see more ads and everyone knows that doesn't happen
> Out of all of HN’s biases, the violent hatred of advertising is by far one of the most misguided.
Interesting, I perceive it exactly the other way around. I'm surprised this thread is as high up as it is, usually as per my perception, anti-advertisement sentiment gets shot down hard, presumably because a large part of the HN-crowd works for companies like google or facebook which rely on ads as a business model, or start-ups whose products are only used because users were shown ads for them.
My take: The human mind is hackable; it's just too easy and efficient to appeal to our emotions and most basic instincts. And while it was mostly fine to ignore it while it was "only" increasing consumerism, we currently see what happens when the same is applied to elections, with predictably terrible outcomes.
Your stance is still the old HN stance; the market actually works, any change that would impact the status quo is neither welcome nor needed, etc. etc. - this was the gospel for at least a decade, but we're finally awakening to the fact that hey, maybe this is actually bad, even if it made loads of money for many of us. Maybe it led us to the awful situation we're currently in, with big, ad-based monopolies, an absolute clownshow in the highest of offices and CEOs of said monopolies playing the lackeys.
Most big social developments in human history were non-serious and silly to many people before they actually happened.
Just tax the hell out of it, to pay for the environmental damages.
> Hence why this is a non-serious, silly idea.
I don't know if I go that far. I can see arguments for both sides of the issue. And at the same time, I know it would be impossible to do, but I could see that not having advertising would fix a lot of problems in our society. And yes, advertising is a broad term. Maybe we have clear rules around what's advertising and what's propaganda.
I think the only reason that demand is endless is due to how profitable it is to sell that attention to advertisers...
There are forms of advertising which are consensual - someone who buys a copy of Vogue presumably does so because they want to see the products being advertised - but the advertising I would ban is that which responds to the demand for attention by flat-out stealing it. If it's not consensual, it should not be legal.
> you must use brutal authoritarianism to disrupt it entirely
I'm not usually a fan of brutal authoritarianism, but you're making it sound pretty good.
<< the violent hatred of advertising is by far one of the most misguided.
I am willing to give you that there is hatred. I don't know if it is violent, but there is actual hatred. I do not believe it is misguided. As the OP mentions, a lot of people on this site saw how the sausage is made.
<< Human attention is scarce.
True, but each ad makes it even more scarce as humans instinctively try to filter out noise suggesting that ads do not belong in our vicinity.
<< Demand for that attention is endless.
I disagree, but I do not want to pursue this line of argumentation, because it is a deep rabbit hole with a lot that can trip it ( and I sadly do not have time this Sunday ).
<< meaning you must use brutal authoritarianism to disrupt it entirely
You may be onto something. Current breed of corporations are effectively nation-states that require focus of an entity nearly as singular. Hmm.
<< no market at all guarantees unfairness.
Meh, I saw the fairness and I think I am ok with its absence from the world at large.
<< generally trends toward making the highest value messages for both the audience and advertiser get seen over lower value messages in any given situation
Hardly, "make your penis bigger" likely being most obvious example.
<< please respond with all of your “all these times it didn’t work like that!” throw-the-baby out-with-the-bathwater Anecdotes.
I think you are misunderstanding something. The reason OP even considers such a drastic move is because throwing the baby out with the water is easier than attempt at gentle removal. I will add one more thing though. I was in a meeting with non-technical audience yesterday and, oddly, advertising and face tracking in apps came up. This is all starting to trickle down to regular people, which does suggest some level of correction is coming.
<< we should regulate advertising to ensure it doesn’t get out of control
It is already out of control, but adtech managed to normalize it.
<< But to ban it outright would require an extreme policing of all speech at all levels of society.
Hardly, maybe you could argue for freedom of association as we are talking mostly third parties, but the business would still be able to huff and puff as much as they want.
> Human attention is scarce. Demand for that attention is endless. Scarcity + demand creates a natural market by default, meaning you must use brutal authoritarianism to disrupt it entirely
This logic is just bad, plain and simple. You know what else has a high demand? Drugs.
So I guess fuck it, right? Sell heroin in Walmart, who cares. It's a "natural market". Of course people want to shoot up, it feels fucking amazing and humans are hard-wired to do shit that makes them feel good.
So let's just give up and do nothing. Yeah, in fact go ahead and advertise heroin on TVs. Yeah, go ahead and give it to infants too, let's get them young. After all, it's a natural market or something.
Please, I am begging you, stop bending over so severely for "markets". Sit back, and think about consequences.
If something ONLY HARMS PEOPLE, why are we doing it? Seriously, if everyone is a loser then why are we here? We don't have to make life hell just because capitalism would like it! That's a choice!
What is a "natural market"?
Please explain with examples from nature.
Your argument begs the question. Attention is indeed scarce, but that's because ad tech has created an attention economy.
Assuming that advertising is the best use of human attention is - how can I put this politely? - really quite eccentric.
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What you can do relatively easily is to control the physical format of advertising. For example, consider how rare "billboards" are outside of the USA. Or towns in various places that prohibit signage that is not in the same plane as the edge of the building (i.e. no sticky-outy signs).
Or for that matter, consider Berlin, which has banned all non-cultural advertising on public transportation. Yes, there's some edge cases that are tricky, but overall the situation doesn't seem too fraught.
You start conservatively, and set up a watchdog to investigate loopholes and punish those abusing them. Fund an astroturfing campaign? Congrats, that's 10 years and a hefty fine to fund the continued operation of the watchdog. You can make promotional material and publish it, but it has to be clearly labeled and opt-in, not bundled with access to something else. The problem isn't small-time promotion that's difficult or impossible to crack down on, it's that we've built a whole attention economy. So long as we make it a bad value proposition for big players we'll have succeeded.
Well, you have to convince people to vote for you and your policies.
How would you do that?
How exactly would that work?
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Billboards being rare outside of the US seems quite incorrect. The developing world is full of billboards, and places in Europe like Milan have some wild Samsung billboards.
Anecdote: If you are driving through Canada and start seeing billboards beside the highway, you are very likely crossing a native reservation. Billboards are generally banned but native communities have more direct control over their own land use and so regularly operate billboards.
(Billboards also also reasonably good as sound reflectors, reducing the highway noise in the community if positioned properly.)
The UK, outside of cities is largely devoid of bill boards a la the US. Milan is not "Europe" either!
I have driven/travelled across a lot, nearly all, European countries and the other one - the UK.
You do not get those huge screens on stilts anywhere that I have seen in Europe, that seem to be common across the US.
To be fair, I've only driven across about 10 US states. However, I do have Holywood's and other's output to act as a proxy and it seems that US companies do love to shout it from the hill tops at vast expense and fuck up the scenery with those bill board thingies.
Try driving around La Toscana and say Florida. I've done both, multiple times and I'm a proper outsider. I love both regions quite passionately but for very different reasons. FL has way more issues in my opinion but we are discussing bill boards so let's stay on task.
Billboards require power as well as the obvious physical attributes. They are an absolute eyesore and in my opinion should be abolished. Turn them into wind turbines and do some good - the basics are in place.
However. I know FL quite well. It has a lovely climate (unless it is trying to kill you). Florida man almost certainly invented air conditioning and FL man being FL man took it to the max when confronted with a rather lovely climate.
FL man is a thing and it turns out that CA Pres. can be weirder than anything seen before.
US - remember your mates, we remember you as is and don't hold you accountable for going a bit odder than usual for a while.
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OK, let me restate that: there are places (even a few within the USA) that have very few or no billboards, because they are banned.
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That is requiring advertisers to set the HTTP evil bit. If advertising is fine, they're happy to make it obvious that something is an ad. If you ban that, suddenly it'll all be astroturf campaigns and product placement. I'd be surprised if banning billboards caused advertising budgets to drop.
Are they happy? They resist any legislation to label things as ads and want them as unobtrusive as possible. They take over the platforms while there’s still astroturfing and sponsored content charading as regular content.
If we ban billboards at least the the countryside will look nice
> If you ban that, suddenly it'll all be astroturf campaigns and product placement.
Advertising already makes extensive use of astroturf campaigns and product placement.
Cable TV started out with no ads, as a major selling point over broadcast TV. Then they started advertising because they figured they could make more money that way. There's no reason to believe that advertisers will ever refrain from introducing ads when there's money to be made by doing so.
In theory, anyway, billboards are prevalent sans regulation because they’re (among) the most efficient forms of advertising. That is, if the advertisers would only be spending some money on astroturf campaigns and product placement instead of billboards, it must be because they’re less effective than billboards - otherwise they’d just put that money towards the astroturf campaigns and product placement in the first place.
So banning billboards makes advertising less efficient. In theory, anyway.
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> If you ban that, suddenly it'll all be astroturf campaigns and product placement
Then put them in jail, that's why we've built them.
Oh really? We banned billboards here in Maine in 1978ish, and you know what we don't have? Insane attempts to get around the law! There's an occasional person hired by a shady political organization to drive a couple trucks with signs on them around, but that's already not allowed by the law, it's just poorly enforced, and it's very rare.
Know what we have instead?
Peace.
Agree, that'd totally work - things like "billboards" or "ads on public transport" are possible to define and regulate. Advertising on the web would be much harder, I'd like to hear a good proposed rule on that.
Sadly, a post titled "A proposal to restrict certain forms of advertizing", and full of boring rules will be much less likely to get 800+ points on HN.
I saw plenty of billboards in London and Paris last summer. Where is this magical place in the world that has lots of people but no billboards?
honolulu, well all of hawaii actually.
something like 80+ percent of texas cities ban them or are phasing them out with heavy new restrictions.
for example, in dallas, if you want a new billboard, you have to tear down 3. and new ones have placement and size restrictions.
houston is no longer allowing any new off premises signage including billboards. the only way to erect a new billboard is if it passes permitting and the company tears down one of their old ones.
and like i said, like 80% of texas towns across the state have heavy restrictions on new or outright ban them.
santa fe effectively has a ban on all off premises advertising which obviously includes billboards.
billboard are banned on highways in the entire country of Norway, including urban/suburban highways.
the entire state of vermont.
the entire state of maine, including cities.
all of washington dc, including georgetown.
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Sao Paulo
https://99percentinvisible.org/article/clean-city-law-secret...
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Lived in London for about half my life - very few billboards.
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> Or towns in various places that prohibit signage that is not in the same plane as the edge of the building (i.e. no sticky-outy signs).
In many places where these signs are banned, old grandfathered-in examples have become beloved heritage landmarks.
The musée Carnavallet in Paris has a fascinating exhibit on the city's history based entirely on old business advertising signs.
An example here in Vancouver: https://vancouversun.com/news/whats-the-future-bow-mac-sign-...)
I detest a lot of modern forms of advertising as much as the next guy, but at the same time I think we'd be choking off a lot of interesting and enriching human expression by trying to remove it entirely.
I find it super interesting reading about goat and human sacrifices done by past cultures. It was a genuinely fascinating part of human culture, that humans thought that could help appease the gods to fix the weather, etc.
Just because it was done in the past, and is interesting to learn about, doesn’t mean we shouldn’t outright ban it.
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That’s exactly right. Even if ad banning isn’t 100% doable, we’d be better off with it done 80%.
All-or-nothing thinking is so common in HN that it’s seriously over-complicating simple problems by trying to find a perfect solution. Such an ideal solution is rarely necessary.
> Or for that matter, consider Berlin, which has banned all non-cultural advertising on public transportation.
Why have I not heard about this. Is this a recent thing?
Billboards are banned in the state of Hawaii.
> It's impossible. How do you even define advertising?
Seems you're insistent on letting the perfect be the enemy of the good. This is precisely why judges exist. It would not be difficult to define Ads well enough to cover 99% of current advertising. Sure there will be gray areas. Advertisers will adapt. But it would make it profoundly more expensive, difficult and risky.
I'm not sure I understand a concrete economic argument other than "anything which makes it harder for businesses to be wildly profitable off minimal value hurts the economy". But that only really holds of you define the economy by things like GDP, which really just capture how wildly profitable companies are and have almost no bearing on quality of life for the people; in other words, the argument is circular.
A sign on the front of a store is advertising. If we ban these how will you even know what stores there are downtown?
The author specifically mentioned paid 3rd party. So an individual/business can “advertise” all they want for their services, but paying other entities to “speak” for them is not allowed. Yes, i can find all kinds of loopholes too. Thats what judges are for.
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>I can't because a world with magic and world peace is more realistic and believable. It's impossible. How do you even define advertising?
No ads in TV programming. No product placement in movies. No billboards. No subway or bus station advertising posters. No paid recommending of specific products. No promotional material for products - nothing with fictional elements. No web ads. No sponsored links. No social media ads. No paid reviews.
(you could still do some of those covertly, with "under the table" money, but then if you caught you get fined or go to jail)
No tracking consuming preferences of any kind, not even if you have an online store. Just a database of past purchases on your own store - and using them for profiling via ML should be illegal too.
If people want to find out about a product, they can see it on your company's website (seeking it directly), or get a leaflet from you. In either case no dramatized / finctional / aspirational images or video should be shown.
>And in all cases, you are self-imposing a restriction that will give other nations an economic advantage and jeopardizing long-term sovereignty.
You're removing cancer.
Are products allowed to have labels? Am I allowed to tell my friends I like a product? What if I put a video on youtube and accidentally include a brand name in it?
Is the company paying you to do any of those things?
>Are products allowed to have labels?
Last time I checked, a product label (on the product or on the package) is not an advertisement. It's just the name of the product and/or brand, and maybe some lines about what it does. Even if you call a product label "a sort of an advertisment" it's fine.
When people complain about advertising today, do they refer to product labels? Or to their friends telling them about a product? If not, why are you bringing this up?
>Am I allowed to tell my friends I like a product? What if I put a video on youtube and accidentally include a brand name in it?
Sure, as long as you aren't getting paid for doing it (directly or via affiliate kickbacks). If you are, and you're discovered, you pay a fine - or go to jail.
You try to paint a "it's impossible" all or nothing scenario around marginal advertising and edge cases. Doesn't matter. If we can get rid of 90% of overt advertising - tv ads, streaming ads, posters, billboads, radio jingles, that's enough, even if "you put a video on youtube and accidentally include a brand name in it".
> If you define it conservatively, then advertising will skirt through the loopholes.
This would result in a better world still, without the authoritarian system you describe. No need to get it perfect the first try, just start small.
For an example of this in action, drive through any of the US states that do not allow billboards.
Many complex problems can become easier if we can accept that the solutions can be malleable and designed to adapt. We just don’t really apply that to laws for the most part.
I don’t know if it’s America or tech people but online discourse of legal systems from American tech people seems to treat laws as code, something to interpret as written rather than the meaning. Loopholes are celebrated as being clever and are impossible to patch. This is quite alien to most of the world.
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We absolutely do, and in fact doing so is the primary job of many of the higher courts in the US.
But how do you define advertising. What about social media influencers? How to prevent someone from paying people to promote stuff? What if it is forbidden and then only a bad government can promote their agenda, but anyone else cannot.
We don't define advertising, we describe the sorts of things we would like to see go away, enumerate some of the easiest (like billboards), and amend in the future as newer manifestations become clear.
This isn't some piece of rigidly-defined software instruction that also is somehow write-once execute-forever amend-never.
Make paying to promote stuff is what the author asserted.
If it also results in all the social media influencers behind bars, then its a double-win.
One would never reach zero. And it would be challenging both to define and police laws against advertising. But to get to a world with drastically less advertisements than today seems doable.
So we want the government to decide what is advertising and propaganda? Is telling people about the wrongs of government propaganda? Is going door to door about have you made Jesus the head of your life propaganda?
The point is that advertising and propaganda are indistinguishable. Going door-to-door to talk about Jesus is the same as going door-to-door to talk about vacuums, but neither is anything like roadside billboards or programmatic advertising. We can ditch the billboards and the programmatic advertising and get a better world, even if some advertisers and propagandists still go door-to-door. At least when it’s door-to-door the advertiser/propagandist has to really work for it, and you have the option of just not opening the door.
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Yeah? The government defines what is murder, defines what is tax evasion, and defines tons of other stuff already? Some states already have laws against billboards?
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> you are self-imposing a restriction that will give other nations an economic advantage and jeopardizing long-term sovereignty.
I don't see how you reached this conclusion, unless you think advertising/propaganda yields bet positive outcomes more than net negative, which seems contentious.
Here's one way it could be false: the wisdom of the crowds only really works when groups of people independently reach their own conclusions, because people who don't understand an issue are randomly distributed around the correct answer and so they all cancel each other out, leaving only the people who do understand an issue to cluster around the correct decision.
Propaganda/advertising works directly against this, thus undercutting the usefulness of the wisdom of crowds.
In Vermont, we have banned outdoor advertising (billboards) for over 50 years with no such issues.
It's hilarious that you think that advertising is actually necessary for economic prosperity. If anything, it's probably a net drain on it.
I think the article mentions banning “sold advertising”, which seems like a fair way to go about it. You can still advertise your own stuff, but you cannot pay a marketplace to do it for you any more. Advertising would by necessity become a lot more local.
How would I advertise my app? Or my TV brand?
Post it on your windowsill? Have it show up in the search results or ‘new apps’ list on the App Store?
TV brands can be set up in a department store? Like we’ve done for ages?
Reputable review sites are better than random advertisements
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You spam forums, send emails and abuse any free resources you can find. If you can find them, that is, because without ad revenue they would be closing pretty quickly.
It'd be a very different world, I anticipate a lot of paywalls and secret deals.
There's two kinds of advertising: your local mom and pop running a labor day sale in the local paper, and megacorps spending billions of dollars advertising soda and roblock lootcrates or whatever to kids, or plastering every square inch of public and private space with maximally attention-seeking posters and billboards.
One of these is good and one is bad.
That's the tough part - drawing precise line. There's lots of points between megacorps and local mnps.
The line could be adjusted, and would need to be as people exploit loopholes.
If humans can't decide, we can train a LLM to be the arbiter.
It’s impossible to live in a world without murder, and murder is difficult to precisely define and identify, and yet neither of those are good reasons to oppose making murder illegal.
Don’t let perfect become the enemy of good. I spent 5+ years living in Hawaii, where just billboards are illegal. I can’t quantify the effect but qualitatively, it’s something I dearly miss in the concrete hell of Southern California.
> How do you even define advertising?
Almost everyone can tell when they’re being advertised to. And almost everyone can tell when they advertise. Effectiveness of such bans would depend on enforcement, the definition is clear enough.
> the definition is clear enough.
It really isn't though. There's so many different forms that we can't reduce it to "I know it when I see it" territory and depend on case-by-case enforcement.
Do we ban outdoor billboards? Product placement? Content marketing? Public relations? Sponsor logos on sports uniforms? Brand logos on retail clothing? Mailing lists?
I do love the idea, but doubt its feasibility. Implementation would have to be meticulous, and I expect the advertising industry would always be one step ahead in an endless race of interpretation. We can still try to curtail the most disruptive forms though, we don't have to destroy all advertising at once to make a positive difference.
I'd say don't let the perfect be the enemy of good. Banning 80% of existing advertisement practices would practically achieve all the goals bans strive for.
Outdoor billboards, product placement, sponsor logos on sports uniforms - yes
Content marketing, public relations, mailing lists - no
"we don't have to destroy all advertising at once to make a positive difference"
>How do you even define advertising?
You nailed it man. My first response even to the headline let alone the article was to reflect on the first line spoken by my professor in my first marketing class: "Marketing is about educating the consumer." Advertising is just one way we attempt to do that, and taken to an extreme, I have no idea how you could ever make it stop. The article is clearly focused on one part of advertising, but even then, someone will always build a better mousetrap.
Vermont seems to have figured this out with billboards. So clearly it is not as impossible as you are making it out to be.
You are completely missing (or perhaps reinforcing my point) - billboards? Great, we'll create a fleet of vehicles with mobile advertising on the back. Outlaw that? Great, we'll pay private citizens to put up signs in their yards - can't outlaw freedom of speech after all. It's whack-a-mole.
Perhaps just banning algorithmic advertising would be enough?
No public facing advertising. At all.
No sponsored advertising. At all.
If advertising "skirts through the loopholes", fine - at least we'll recognise it as underground (like darknet now). The liberal version, I don't even understand how you got there so won't comment. That was wild.
And you seem to ignore the issue the OP mentions about not being able to unilaterally disarm.
It's easy if you try. But you won't try ... what a shame.
Ban farmer's markets
How do farmer’s markets run afoul of this proposal? Perhaps there is advertising by the market to tell people to come, that can be eliminated. Once you are at the market there are only individual booths advertising their wares, which is fine because its not a 3rd party.
> How do you even define advertising?
You don't define "advertising". You look for things that advertisers do and see if they can be made illegal or unprofitable.
Formula 1 cars used to have displays for tobacco products. At one point, the law in Europe started saying "you can not do that", so tobacco advertisements disappeared.
Advertising is unsolicited content which attempts to trigger or nudge a behaviour.
There should be a limit on the quantity of advertising. Limited to like 100 people a day on average. We already have anti-spam laws.
There would still be advertising but it would be from people from your own communities instead of big corporations.
> Advertising is unsolicited content which attempts to trigger or nudge a behaviour.
So I'm listening to the radio, and one minute I'm hearing someone on NPR (or an equivalent public broadcaster) explaining how to make my back healthier; the next minute there's someone trying to convince me that some product will make my back healthier.
Which one is advertising and which one is not?
> explaining HOW TO make my back healthier
> that SOME PRODUCT will make my back healthier.
Is it really that tricky?
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The one where some sort of payment can be demonstrated in court. So quite possibly both if someone at the broadcaster accepted free back care services and decided to produce the story. But yeah, it could get very murky if you go down the rabbit hole and include things like owning shares in a health care provider.
This is just the nirvana fallacy. We need to do our best.
Even if the authoritarianism to enforce it weren't by itself undesirable, banning advertising creates a situation where incumbents (known names) have a significant advantage over new entrants to a market.
It's worth analyzing why a society wants that and who benefits from it.
>banning advertising creates a situation where incumbents (known names) have a significant advantage over new entrants to a market.
The article almost explicitly states that this is precisely the goal. We all understand who those populists in 2016 are, who "bypass traditional media gatekeepers and deliver tailored messages to susceptible audiences".
So I think we are not talking about authoritarianism here, but full-fledged totalitarianism. Such a policy is a powerful lever of control, allowing government to obtain even more levers. And in the end people still vote "wrongly" (spoiler: they are voting "wrongly" not because of some Russian advertisement on facebook), but the government at that point will not care anymore how people vote because that will not affect anything.
> It's impossible. How do you even define advertising? If you define it conservatively, then advertising will skirt through the loopholes. If you define it liberally, then you have an unfair, authoritarian system that will definitely be selectively enforced against political enemies.
This is just the perfect solution fallacy.
Nobody in this conversation thinks there's a set of laws that would work perfectly to prevent all advertising. That doesn't mean it can't be a hell of a lot better than it is. Playing whack-a-mole with loopholes and making careful regulations to avoid inhibiting human rights is still a huge improvement over letting corporations trample human rights at will.
> It's impossible. How do you even define advertising? If you define it conservatively, then advertising will skirt through the loopholes. If you define it liberally, then you have an unfair, authoritarian system that will definitely be selectively enforced against political enemies.
I've been on the advertising, is an evil parasite around useful transactions bandwagon for a while and thought this was really hard to define properly.
So far my best take is around that what's good is being discoverable instead of something that you run into. This allows people to do what they want, without the evil side of unconsciously or in-competitively driving them to your business/deals.
This is a classic case of perfect being the enemy of good.
We don't need to 1984 listen to every conversation for any hints at product endorsement. We can start with obvious things - for example, prohibiting a company from spending money on marketing. Banning ads on the air, whatever.
There's levels to this. There's really evil slot machine marketing. You know, try to get people addicted to your social media and use that addiction as a way to generate profit. And then there's not so bad marketing. Like my friend telling me he likes his new pair of pants.
Well, I think the point is your friend can still tell you he likes his new pair of pants, he just can't be a paid actor.
I think you’d do better banning the sale of advertising than the purchase.
Demand-side is a mess and hard to draw the line. It’s not a perfect / good thing, it’s a feasibility thing.
There is no reason it has to be so immoral, annoying, and evil. There could be a whole gamified system where people who choose to voluntarily participate can find things they want to buy from people eager to sell
I don't know about 'advertising', but Bahai don't allow campaigning when running for leadership position. I would imagine it would be some where along line of that. It encourage action speakers louder than words.
With all the modern techniques (used by neurosciences) in the modern advertising is pretty all entrainment and brain washing at this point any way. So no harm in making all that illegal. I'm pretty ok with a world with no advertising, and just function by word of mouth and network of trust.
> you are self-imposing a restriction that will give other nations an economic advantage and jeopardizing long-term sovereignty.
Extraordinary claims require extraordinary evidence.
What is your evidence that there is any economic advantage at all to have unregulated advertising?
I'm fairly sure advertising is regulated in all sovereign states. And I am also quite certain that the jurisdictions in which gambling advertisement is illegal fare better economically than those in which it is illegal. It only makes sense: gambling is not productive, the less of it you have the better your population spend their money on productive things, the more advertising you have the more people spend on gambling (otherwise what is the point of advertising?), if you forbid gamling advertising there will be less gambling advertising (if not, what is your complaint even?).
Nothing about this statement of yours makes sense.
>> imagine a world without advertising
> I can't because a world with magic and world peace is more realistic and believable.
I don't know, in my country advertising tobacco products is forbidden since at least 20 years, how did they pull this magic trick?? go figure
For the same reason weights and measures legislation is of course impossible.
This is why every time you go to the shops you have to carry your own standard weights and balance scale! The idea that society could regulate the weight and volume of every product in every shop is simply preposterous!
Advertising is a nuance of action in the informational world the way combat is a nuance of action in the physical world.
We can draw the line between an aggressive blow and a firm handshake. We can distinguish that.
We will figure out how to distinguish manipulatory mindfucking from regular conversation too.
I don’t think that’s the issue. Whatever advertising is, it’s clearly been industrialized by technology in ways that
a) did not exist 100 years ago
b) can be limited in effectiveness by removing that technology
> And in all cases, you are self-imposing a restriction that will give other nations an economic advantage and jeopardizing long-term sovereignty.
Does advertising confer an economic advantage?
"It's impossible. How do you even define advertising?"
"How do you define it?" is an oft-repeated and weak argument against regulation used by online commenters who likely are defending a self-interest in maintaining tha status quo behaviour of so-called "tech" companies.
Online advertising services are obviously capable of being defined as these are bought by advertisers and sold by so-called "tech" companies every day. These so-called "tech" companies define "products" and "services", offered for "free", all the time. The commercial purpose is facilitation of online advertising. This can be regulated.
Before the internet was opened to the public, commercial use was prohibited. Today, HN commenters would no doubt try to suggest that defining what is and is not "commercial use" would be "impossible". But it's too late. It was already done.
The uncomfortable truth for so-called "tech" companies is that _any_ regulation that affects the ability to collect data, conduct surveillance and assist the injection of advertising into people's "user experience" could have a significant impact on their "business model". Hence they try to argue _any_ regulation is unworkable. All-or-nothing. Perfect, 100% solution or nothing at all.
But regulation does not have to define _all_ advertising. It may only define advertising that meets certain criteria. All-or-nothing thinking is nonsensical in this context. By analogy, when so-called "tech" companies propose alleged "solutions" for privacy issues, do they propose one solution that offers total, complete "privacy". How do we even define "privacy". What they propose is usually some incremental improvement.
It is possible to limit online advertising through rules and regulations. Of course this is a unacceptable proposition for so-called "tech" companies. Their only viable "business model" depends on usurping the bandwidth of internet subscribers for surreptitious, unwanted data collection, real-time surveillance and online advertising.
It's impossible, that's why you still see all those cigarette advertisements everywhere.
As a fantasy it sounds nice but it immediately hits the wall of the 1st amendment.
Amplified messaging from corporations is not the same as the free speech of individuals. Just as we disallow advertising for cigarettes and hard liquor on TV, a democratic society should be free to select other classes of messages that corporations are not permitted to amplify into public spaces.
Hard liquor ads are all over (e.g.) broadcasts of NFL games.
Cigarette advertising “bans” are not legislated, IIRC, but a result of the various consolidated settlements of the 1990s-era lawsuits against the tobacco companies. They’re essentially voluntary, and it’s not obvious that a genuine ban would survive constitutional scrutiny. It might: Commercial speech is among the least protected forms of speech.
But at some point a line is crossed: Painting “Read the New York Times” on the side of a barn you own is bread & butter freedom of expression.
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How is that? There are lots of things that are illegal that are just “speech”.
Fraud, threats, impersonation, etc etc.
It doesn't sound nice. It sounds utterly insane and totalitarian.
There is such a disturbing element of society that seems to want to "save democracy" by any means necessary. By "save democracy" they mean get the election results they want, in other words it has nothing at all to do with democracy.
They just want power.
"We should ban advertising so the people I agree with can have absolute power" is really what these insane people are saying.
Yeah unfortunately Citizens United really did a number on the judicial stance on funded “speech”
> It's impossible. How do you even define advertising? If you define it conservatively, then advertising will skirt through the loopholes.
It's quite easy though. Just remove incentives to advertise. Remote the possibility of profit. Will it destroy the economy? Of course, but the advertising will cease.
I grew up in a communist country. There was some advertising (in TV, radio, magazines; very little outdoor), but since all the profits went to the state anyway, there was no real competition, and also often shortages, the advertising was not really serious. It didn't influence people a lot. It was harmless.
Of course there was a lot of communist propaganda in the media, in the schools and workplaces, outdoor banners etc., and that is advertising too. But also this was already at the stage when nobody took it seriously anymore.
hey why try to do anything ever, people will just find a way around it and it will be worse than if we did nothing. lets make murder legal, fewer people will get killed i guess
>> imagine a world without advertising
> I can't because a world with magic and world peace is more realistic and believable.
What? I have world peace on my devices right now with the help of Ublock Origin.
If my county bans billboards, as the county next to me have, I will see no ads except for on paper I choose to.
We cant define the beginning and end of human life/consciousness, and we've regulated it for thousands of years. That it is hard to define does not make it impossible to control
>> imagine a world without advertising > I can't because a world with magic and world peace is more realistic and believable. > It's impossible. How do you even define advertising?
Yet, in some countries advertising for tobacco or alcohol is banned, if it's possible to ban these advertising for these product why would it be impossible to ban every advertising.
> And in all cases, you are self-imposing a restriction that will give other nations an economic advantage and jeopardizing long-term sovereignty.
Uh? You can advertise in these other nation but they also won't be able to advertise in your country, so I don't understand your point.
There was almost no advertising in my country when I was 7. I live in Poland and till 1989 it was communist puppet state of USSR (not through our choice, obviously, so the moment we could - we noped out of it).
There was no point advertising because there was no competition, all the companies were nationalized and no matter how well or badly they did - their employees earned the same. If you persuaded people to buy your washing powder instead of the other available washing powder - that just means the queues for your washing powder will be longer.
There was A LOT of communist and anti western propaganda tho. But no advertising is perfectly possible.
I live in Ukraine, and we still suffer from soviet limitations on advertisement and entrepreneurs. Every time when govt and parliament need to make some urgent reform, nobody could predict, what will really happen - as they could just raise taxes, or deform some industry with some unreal regulations, and only in few cases implement some adequate, for example synchronize with EU regulations.
For example, for banks appear problem, people avoid to pay credits, so need some enforcement - powers approved confiscation of property to pay credit, but with exceptions of unprotected people, so bank cannot confiscate from pensioners, when child registered in property, and few others, so literally huge percent of citizens now protected from banks, and this new law is step back, not progress.
Eh, even if you exclude any potential side effects like that I don't see it being workable. I believe advertising as done today is _mostly_ a zero sum game, but without any advertising at all, it's going to be _really_ hard to find out about stuff!
> that will give other nations an economic advantage and jeopardizing long-term sovereignty.
What? How? Advertising isn't a good or service. About the only way I could see it economically being damaging is if you subscribe to the "broken windows" theory of economics.
If advertising isn't a service, why do so many people pay for this, uh, "non-service"?
Advertising tells me what goods and services are available, and at what prices. This is a service.
> Advertising tells me what goods and services are available, and at what prices.
No, it doesn't actually, it does the opposite. It's attempting to make you less aware of what's available outside of the monopolies, because the monopolies shove the barrel and there's no room left.
If you take a walk through town versus watch TV for a day you will get a completely different view of what products and services are out there. This mentality is exactly why small business continue to struggle - we're made to believe they don't exist because of advertising.
The reason this works is because the human brain is pretty stupid and it can't keep everything in it all at once. You also don't get a choice in what you remember, your brain does that without your consent. So you see McDonald's 1000 times and your local butcher shop signage 5 times and you'll remember one, but not the other.
So did phone books and catalogues. Ensuring why dispersal of information about services and prices does not require advertising.
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So I can choose to opt into this service?
So does a search engine and 3rd party reviewers.
Further, any store will be pretty highly incentivized to provide a quick list of goods or services offered and likely the prices (most already do this).
I don't need the same ad repeated 20 times to know that Ford sells cars and trucks.
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Not really, or at least i don't see how. Advertising can at most tell me which companies are spending a significant portion of their budget in ads instead of in making a good product or service.
To put it another way: where i live, ads for cheese or meat are non existent (while ads for fast food or cigarettes are very common), and yet i know that those products are available on supermarkets or other food stores. And i can find cheeses and meats of many brands, qualities and prices on those stores.
I don't see how having ads for those things would be an improvement. In fact, i suspect that ads would be used to convince people to buy products of less quality, or downright toxic, as seen on the rampant fast food and cigarette ads.
“GET 20% OFF THIS UNDERWEAR YOU GLANCED AT YESTERDAY” with a dopamine megaphone in your bedroom“
If you can’t imagine it, try a bit harder. We can build a better world, but it takes effort.
Would you be interested in making a comment that adds to the conversation, instead of whatever this was? The person you're replying to identified constraints that prevent him from imagining it - any system for restricting advertisements will either be permissive enough that it's ineffective, or strict enough that it will be abused for political reasons. This sounds like a reasonable concern.
Can you imagine a realistic way around this issue?
The problem is the harder you try to imagine it, the less it looks like a better world.
Letting people communicate freely is a good thing in its own right, and fundamental to so many other good things we enjoy. Getting rid of a billboard for something I am never going to buy sounds great, but it kinda sucks for the person who actually is interested in the thing that billboard is advertising. Even if there were some type of advertising that provided no benefit to any part of society, the restriction on the freedom to communicate those advertisements is something that harms all of us.
Sometimes the part of building a better world that takes the most effort is recognizing where we already have.
> Letting people communicate freely is a good thing in its own right, and fundamental to so many other good things we enjoy
I would argue that paid advertisement is a force distorting free speech. In a town square, if you can pay to have the loudest megaphone to speak over everyone else, soon everyone would either just shut up and leave or not be able to speak properly, leaving your voice the only voice in the conversation. Why should money be able to buy you that power?
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> it kinda sucks for the person who actually is interested in the thing that billboard is advertising
and it also sucks for the billboard's location owner, who is drawing a revenue from it.
People who proclaim that doing XYZ to make the world better, is not really considering the entirety of the world - just their corner. To claim that it would make the world better, they must show evidence that it doesn't hurt somebody else (who just happens to be in a different tribe to the proposer).
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Agree with this entirely. In fact, I would go as far as saying if advertising was illegal, then expressing opinions would be illegal. Everything is an advertisement.
Reductio ad absurdum? I want to live in a world where we understand the difference between opinion and sales.
There's a fairly clear line between opinion and advertisement. For instance, one is paid for and the other is given freely.
What does it mean to be paid? Money? Goods? Services? Favors?
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