Comment by cauch
2 months ago
Thanks.
Would you say that it indeed means that if ads are banned, the money to support news, tv, youtube, ... will still be there? I would think that in fact, there would be even more money for news, tv, youtube, ... as the ad company will not take their cut of the money.
Edit: Now that I'm thinking about it, ad may also work in directing expenses that would have been done anyway. For example, if I have 10 companies A, B, C, D, ... all selling the same kind of product, then it is possible that 1000 persons that want that kind of product will all spend 100£, shared between the 10 companies. So, company A will receive 10000£. But if company A does some advertisement for a cost of 5000£, maybe people will still spend the same amount, but for their brand in majority, so the 1000 persons will still spend the same 100£, but company A will receive 20000£ because some people will buy A instead of B, C, D, ...
> 1000 persons that want that kind of product
I'd say advertising is in good portion what creates the "want" instead of a "need". If we were to rebalance the amount of purchases driven by needs instead of wants, we'd overall reduce the total amount of purchases. Each of them would also not have the extra cost of advertising included in their price.
We’d also benefit from not having unnecessary “wants” generated within us, which so often comes at the cost of our self esteem. So many ads prey on your fear of being too ugly, too lonely, too poor, and they amplify that fear then stick a car on screen masquerading as the solution to these manufactured problems.