Comment by wat10000
2 months ago
Anyone who has found out about a useful product through advertising that you wouldn’t have know about otherwise, purchased it, and been pleased with your purchase, raise your hand.
Anyone?
This whole “advertising is useful” thing sounds like the spherical cow of marketing to me. It might make sense in abstract but it doesn’t reflect reality.
It is useful in specialist domains. If you love fashion then fashion magazine ads are worth studying, because you read them with a critical eye. If you're into any sort of nerd hobby (model trains, synthesizers, board games...) then the specialist magazines/video channels/forums for that hobby are interesting, again because you have a critical eye. Sure, there are ads that target the newbie with 'the first and last ______ you'll ever need!' but as you get more experienced in the hobby you quickly learn to distinguish which manufacturers are selling the dream vs offering their product. This remains true even on forums for particular vendors that have a cult following. Likewise for many professional trade news outlets.
But it only works where you have specialized focus and experienced/informed consumers that are able to separate the sizzle from the steak. For example, doctors and other medical professionals are generally well qualified to assess the claims of pharmaceutical advertising, consumers are not - even though I am comfortable reading the fine print in such ads and even reading papers about clinical trials, I still rate my evaluative ability as mediocre compared to a professional.
Mass market advertising for general consumers is generally cancer, imho.
I think we should separate ads that people seek out from ads that people put up with. They’re very different in purpose and effect. When the ad is the thing you actually want to see, I have no problem with it. The issue is ads that you’d rather not see, but are either attached to something you do want to see, or are placed where you have no choice.
Many people, otherwise advertising wouldn’t work at all and the industry wouldn’t exist. Even if you hear it via some other source, they may have heard of it via some form of advertising.
That doesn’t follow. Most advertising exists to make you more likely to buy the product, not merely to inform you that it exists.
one follows the other though, no? how can you make me buy something if I’ve never heard of you?
2 replies →
I'd be happy to give an example I gave below: rake hands.
I hate the step after raking where you have to use the rake and one hand to carry the leaves to the bin. There was an ad for "rake hands" where you just hold a small hand-formed rake in each hand and scoop them both.
Twenty bucks, vastly improved yardwork experience, and I would have literally never thought to look for something like that.
Yes, happens often. Plus all the products that have been recommended by (a friend that became aware of them through)+ advertising. And all the products that only exist because of advertising.
Also: sales. I have bought things in sales that I would not have bought otherwise (because its value to me is higher than the sale price but lower than the normal price) where I was only aware of the sales from ads.
There's several games I've enjoyed from seeing ads for them. I would have never seemed them out on my own.
I can think of one such case in my life and I'm 69 years old. That's not enough to warrant the amount of advertising we are bombarded with.
My hand is raised