Comment by troupo
2 months ago
I find these types of questions infuriating.
How exactly does it work in other countries but the US?
There's very little outside advertising in Sweden, for example, and mostly restricted to cultural advertising. Road shoulders belong to Traffic Authority, and all advertising and billboards are banned there, so you won't see the insanity pf billboard after billboard here.
So how did Sweden do that? By political will and persuasion perhaps?
Political advertising also adheres to certain rules. And while there's a lot of it in a few months before elections, it's still surprisingly contained compared to some countries
In the UK there’s a lot of screens on pedestrian walkways, and small adverts on roundabouts but very few motorway (highway) adverts.
On the motorway there’s signs for services (rest stops) with all the major brands logos on, and maybe one or two billboards every 30 / 40 miles outside of city centres, then more as you come into a city centre.
I’ve also recently noticed a massive vertical screen on the side of a building near a busy interchange in my city (Manchester).
Public transport is littered with small adverts - on underground’s / metros there’s a lot of posters on escalators and buses have a lot inside, plus usually a big banner on the side (or a full skin of the bus but they’re fairly rare at least in my city).
Political advertising is capped at £20 million per party, but our newspapers do most of the real political propaganda come election time in terms of what stories they cover / who they endorse in their editorials (or sometimes they allow a major candidate to write one). The BBC also lets all parties with some traction do a 5 minute party political broadcast.
When I’ve watched some live US TV channels I’ve been amazed by how many “Vote X for Y, paid for by Z PAC” adverts there are and am thankful UK parties can’t spend anywhere near the same amount.
Exactly!
Here in Canada it is illegal to advertise tobacco products. It is also illegal to target young children with toy ads, etc...
So far no one objects, on the contrary. No one wants to overthrow our government because they deem it totalitarian or think it curtails free speech.
So... one more data point.