Comment by giorgioz

This sort of thinking is exactly why Big Tech shifted from being left Democratic in Obama's time to being center-right Republican in Trump 2024 election. Demonizing ads comparing it to Heroin and tools of authoritarian regime is a MASSIVE hipérbole. Go to look at heroin addicts. Go to look at people that click on a personalized ad with cookies that knows they want to buy a new fridge. They are very far apart. It's like claiming the electricity company holds you slave. Go look at what slavery was. The simple truth is that Big Tech is incredibly powerful because they earned it. They made incredible technology that helped humanity moving forward. Yes there is a great power imbalance now. Yes it would be better if that power was less concentrated. But it also wrong to demonize Big Tech, to paint them as evil Machiavelli's dealing drugs. What we need is a new generation of Google/Facebook/Microsoft/Apple. Yes Steve Jobs in order to build Apple in his own time painted IBM as evil, but it was done in an ad (paradoxically) and it wasn't the whole government passing laws against IBM just to reduce it's power. I'm European and GDPR in Europe was in my opinion a very bad move. I don't think third party cookies are that bad. And people that think that they are bad they usually don't know how they work. Companies shouldn't directly export your plaintext data to others. Third part cookies didn't do that. So stop painting ads like heroine. Once you destroy Google you will have destroyed also the income that allowed Google to give us free (g)mail, free maps, chromium and then node, Android and a ton of other products I'm not remembering right now.