Comment by akoboldfrying

> is money being exchanged in order to promote a product?

So if I paint my store front's sign myself, I'm good, but if I pay a signwriter to paint it, it's illegal?

I guess I better become "friends" with a signwriter, so that they don't mind making a sign or two for me "for free". And so that I don't mind giving them a widget or two from my store sometime in the future.