Comment by sebastian_z

It is an interesting thought. What could be new business models for sites that currently rely on third party advertising? It seems big publishers are increasingly moving to first party advertising. But that seems difficult for small publishers.

While advertising messages may not be themselves particularly important for free speech and can be even detrimental to it, e.g., propaganda, sites themselves disseminate speech and are often third-party ad-financed. What could be a good business model for them (other than direct payments)?