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Comment by foobarchu

2 months ago

> Well, Fox News is is probably one of the most influential sources of propaganda in our era, and they're just publishing news with a strong political slant.

That's not advertising by any standard, unless they're being paid by someone to do it (whether they currently are or not is irrelevant). Just because someone can benefit doesn't make it advertising/propaganda, it's about the whether the funding comes from someone who benefits from the particular content.

As another example, Good Mythical Morning and other YouTube shows frequently do product comparisons / tests. That clearly isn't advertising, unless the companies who make those product are sponsoring them.

> As another example, Good Mythical Morning and other YouTube shows frequently do product comparisons / tests. That clearly isn't advertising, unless the companies who make those product are sponsoring them.

Did the pay full retail price for the product or get a discount?

Did they get the product at release or in advance?

Did they get access to detailed specs or the people who built it?

Did they give feedback that went into the product?

Did they get a company/lab/event visit and some swag?

Did they get preferential access for the next product?

"Sponsoring" is just the most visible, clearly disclosed way to advertise in those. But fundamentally, getting and preserving access is immensely valuable and there may not be funds moving between the two groups.

None of us are completely unbiased. Getting those things disclosed would be a great improvement.