Comment by telotortium

IKEA in the US has a good fast-food restaurant as well (although I'd call it more of a cafeteria). On the other hand, in the US, IKEA doesn't value making it easy to navigate the store or developing a competent assembly service. I think the issue is that companies will generally either see something as a core competency, or at least central to brand identity, and therefore put more effort into it, or they'll see it as non-core, in which case it will go to the cheapest option.