Comment by stego-tech

That’s assuming your org is all-in on the Microsoft product suite though (but you do make excellent points on orgs who stick to AAD vs Okta in terms of cost savings). For companies who aren’t, or don’t want to be, there’s a huge gap in the market for a modernized, lightweight, cloud-friendly directory.

If I can have my PDC in the cloud IdP, and rely on containers for replicating at local sites or network segments as needed, then I can ditch ADDS, CALs, and M365 wholesale in favor of other products. It removes Microsoft’s trojan horse product from the enterprise and shakes up a lot of attached markets in the process.