It only shows what people are buying, not what they want to buy. Cheap crap might sell a ton because it's cheap and listed at the top of the search results. Which then feeds into it being kept at the top of the search results. A lot of times if the item is cheap enough people don't bother with returns and rather just throw the item out, something that will go completely unseen by the metrics.
Ratings are also not very helpful because they are manipulated in a variety of ways. Things like bots/mechanical turks, putting offers in the package to give people money back if they rate the item 5 stars, or hijacking a well rated product listing by changing it later or taking advantage of item variants system.
So, I very much don't trust any of their data myself.
> putting offers in the package to give people money back if they rate the item 5 stars,
I had something similar but more convoluted happen with the car mount I got for my phone. The box included a card stating to email them to sign up for their warranty. Emailing them signed me up for their loyalty emails, which are infrequent enough that I actually didn't mind them. The loyalty emails frequently included offers of "free gifts." One day, I actually replied to one asking for it, and they explained I'd be buying it from them on Amazon and then they'd pay me back for it-- in exchange for a review, of course.
I'd had similar things offered to me as a YouTuber with companies wanting "reviews" but making me do the purchase myself (I've done one or two of them). The fact that it's just being offered to mainstream consumers now is ridiculous. It means you can't trust any of the reviews (or at least the positive ones; I normally look for negative ones with photos these days).
I don't think its so easy to pull apart what people are buying and what they want to buy.
Amazon has a pretty crippling hold on the online retail industry, and they collect massive amounts of data to decide what to put in front of people.
Targeted marketing and the partnership between marketing and psychology is nothing new, it has gotten stronger though. I have a hard time looking at a market run like that as a roughly free market where the successful products indicate what buyers actually want rather than what they were best coerced (or "nudged") into buying.
I would say there are other viable platforms people could offer on but Amazon actively punishes people for trying to work out of their ecosystem by penalizing them for offering lower prices than on Amazon
It's an optimization loop where one part of the cycle (showing people stuff and seeing if they buy it) is very fast, and one part (product development) is very slow. This is sure to find local, rather than global maxima.
It only shows what people are buying, not what they want to buy. Cheap crap might sell a ton because it's cheap and listed at the top of the search results. Which then feeds into it being kept at the top of the search results. A lot of times if the item is cheap enough people don't bother with returns and rather just throw the item out, something that will go completely unseen by the metrics.
Ratings are also not very helpful because they are manipulated in a variety of ways. Things like bots/mechanical turks, putting offers in the package to give people money back if they rate the item 5 stars, or hijacking a well rated product listing by changing it later or taking advantage of item variants system.
So, I very much don't trust any of their data myself.
> putting offers in the package to give people money back if they rate the item 5 stars,
I had something similar but more convoluted happen with the car mount I got for my phone. The box included a card stating to email them to sign up for their warranty. Emailing them signed me up for their loyalty emails, which are infrequent enough that I actually didn't mind them. The loyalty emails frequently included offers of "free gifts." One day, I actually replied to one asking for it, and they explained I'd be buying it from them on Amazon and then they'd pay me back for it-- in exchange for a review, of course.
I'd had similar things offered to me as a YouTuber with companies wanting "reviews" but making me do the purchase myself (I've done one or two of them). The fact that it's just being offered to mainstream consumers now is ridiculous. It means you can't trust any of the reviews (or at least the positive ones; I normally look for negative ones with photos these days).
I don't think its so easy to pull apart what people are buying and what they want to buy.
Amazon has a pretty crippling hold on the online retail industry, and they collect massive amounts of data to decide what to put in front of people.
Targeted marketing and the partnership between marketing and psychology is nothing new, it has gotten stronger though. I have a hard time looking at a market run like that as a roughly free market where the successful products indicate what buyers actually want rather than what they were best coerced (or "nudged") into buying.
I would say there are other viable platforms people could offer on but Amazon actively punishes people for trying to work out of their ecosystem by penalizing them for offering lower prices than on Amazon
It's an optimization loop where one part of the cycle (showing people stuff and seeing if they buy it) is very fast, and one part (product development) is very slow. This is sure to find local, rather than global maxima.
> Amazon’s relentless quantitative focus
It’s 2025 and I still get the “I see you bought a stapler, what you obviously desire is twenty-five more staplers” treatment from Amazon.
ROFLMAO