Comment by myself248
10 months ago
I've been in the room when the decision was made to app-ify things. The revenue stream is 100% of the point.
10 months ago
I've been in the room when the decision was made to app-ify things. The revenue stream is 100% of the point.
The data revenue stream or the subscription revenue stream?
How much revenue can you get from knowing when someone was doing their laundry?
Both, plus the captive advertising revenue stream. If you can push ads during the laundry app, or do tie-ins where a given detergent enables some bullshit feature...
Replying to myself here. I just found myself shopping for a washer and dryer, and indeed, ran across one that takes manufacturer-branded detergent cartridges and offers to order more, right in the app, when they run low.
It can use third-party detergent by manually adding it at the start of the cycle, but adding some _during_ the cycle (which ultimately uses less) is only supported if using their cartridge.
I wish I was making this up.