Comment by alxlaz
6 days ago
No, they did the equivalent of saying to Coca-Cola if you discover a customer via the App Store then you cannot tell them they can buy Coca-Cola from outside the App Store, too, a decidedly anti-competitive practice that also happens to be illegal in just about every European country, even without EU intervention.
You cannot tell them _within the app_.
You absolutely can tell the customer via your website or any other means you use to communicate with them.
Do you expect Amazon marketplace sellers to be able to link to their items being on ebay or shopify from the actual Amazon website?
> Do you expect Amazon marketplace sellers to be able to link to their items being on ebay or shopify from the actual Amazon website?
From the Amazon website? No. From the products they're selling? Yes, absolutely, and lots of them do, I get one of those business cards with "Find us on Amazon/Ebay/Shopify/whatever" in the box with almost every purchase.
Same with apps. I obviously don't expect them to link to items from other stores from their App Store description pages. But from their application? Yes, I totally expect that.
That's how marketplaces everywhere work, including IRL. Go to any farmer's market and most sellers will give you a business card with their website or phone number so you can also order from them directly, or from their Amazon/Shopify/whatever page.
Edit: not to mention that this is 2025, the distinction between "within the app" and "via your website" is pretty meaningless in a bunch of cases.
> From the Amazon website? No.
Why not?
A major detail you are ignoring here is Apple are the merchant of sale for everything via the App Store (Google at least were not for the Play Store at launch, I do not know if this has changed) so your comparisons do not make sense. The native app universe on iOS is closest to being an Apple run Costco.
I would be very surprised if a fulfilled by Amazon order for a third party seller contained any extra promo materials in the box for similar reasons.
> not to mention that this is 2025, the distinction between "within the app" and "via your website" is pretty meaningless in a bunch of cases.
To you. Not to your end users, and most definitely not to the platform owners.
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