Comment by reissbaker
5 days ago
American brands should tread carefully: while America is willing to ban their (cheaper, sometimes better) competitors, Europe is much less willing to — especially now as America itself has taken a much more bullying tone towards its allies.
America overestimates its economic strength on the world stage because they have an unmatched military, but when all books are closed its only 300M people and most of em are broke. That's a market the same size as Brazil, Australia and the UK combined - it's a lot but it's not enough to start unilaterally declaring yourself the boss. USA is playing a losing strategy here.
Most are not broke. The median household income is $79k; compare, say, to the UK where the median household income is $46k.
However, it's true that 300M isn't enough to call yourself boss...