Comment by Aloisius
5 days ago
So it's not literally sold?
I've been confused about this for a while. Given data is what allows them a unique advantage for their advertising product, it seemed odd that Facebook would sell that data to others.
But to hear people talk, a company could literally buy personal information from Facebook.
Yeah, that makes sense. Facebook wants the data so they can provide more accurate advertising "cohorts". The accuracy is the value that other people see, hence "selling" the data even though they're really selling an ad view.