Comment by sethhochberg
1 day ago
I think you might be misunderstanding the suggestion - typically when people say "email like a CEO" they're talking about direct 1:1 or small group communications (specifically the direct and brief style of writing popular with busy people in those communications), not the sort of mass-distribution PR piece that all employees at a large enterprise might receive quarterly.
For contrast:
"All: my daughter is home sick, I won't be in the office today" (CEO style)
vs
"Hi everyone, I'm very sorry to make this change last minute but due to an unexpected illness in the family, I'll need to work from home today and won't be in the office at my usual time. My daughter has the flu and could not go to school. Please let me know if there are any questions, I'll be available on Slack if you need me." (not CEO style)
An AI summary of the second message might look something like the first message.
The problem is your claim is false in my experience. Every email I've got from the CEO reads more like the second, while all my coworkers write things like the first. Again though I only get communications from the CEO in formal situations where that tone is demanded. I've never seen a coworker write something like the second.
I know what you are trying to say. I agree that for most emails that first tone is better. However when you need to send something to a large audience the second is better.