Comment by immibis
5 days ago
Ads work even if nobody clicks.
At least, old school ads. Sensible ads. Like Coca-Cola. I have no idea how these ridiculous online gaming things stay in business but I'm sure it's much stupider.
5 days ago
Ads work even if nobody clicks.
At least, old school ads. Sensible ads. Like Coca-Cola. I have no idea how these ridiculous online gaming things stay in business but I'm sure it's much stupider.
> Ads work even if nobody clicks.
Correct, but those ads (brand) are much, much less common online because Google (first) and Facebook (second) pushed DR advertising, which is what most SMBs and smaller businesses do.
Like, some of this is because they're easier to measure which makes it easier to sell, but lots more of it was due to smaller businesses that couldn't afford brand spending money on something more connected to their business outcomes.
> I have no idea how these ridiculous online gaming things stay in business
Mostly whales. A really small proportion of users spend absurd amounts of money on these games, and much of the competitive games just advertise for free users to get crushed by the whales.
Did you buy coca cola because santa clause was drinking it or did you buy it because it was at eye level by the register in every store in America?
How do you think those drinks get there? Beverage companies are paying for shelf space.
But, if you think ads for drinks don't work, take a look at Pepsi's Project Refresh of 2010, and what happened to their sales. TLDR, Pepsi took it's superb owl ad budget and used it to do community grants instead; sales dropped and a couple years later, Pepsi went back to advertising during the superb owl and stopped doing community grants.
I knew what coca cola was and it kept it in my mind because SC was drinking it as opposed to pepsi or tab