Comment by belter
6 hours ago
Looking at it from execution perspective, you might be able to get a faster signal if you manage to narrow the offer to a more specialized product.
It might seem counter-intuitive as it would narrow the market, but at the same time will provide more value for the potential audience. It will help focus marketing budget also. Like maybe target professional athletes or Pilates fans as an example.
Good luck!
Thank you for your suggestions. I'll share this info with my team members. I also think is better to limit the scope for, at least, the first travels until we establish a process.